Category Archives: Business


Do You Really Need It? – AdWords Explained


Many budding entrepreneurs and business moguls in the field of e-commerce are using Google Adwords. However, some people actually do not know what this tool is for.

Getting started with a campaign can be overwhelming, partially because Google AdWords itself is a tool used by many people using the internet. This means every wrong decision made can lead to wasted money.

To briefly explain, Google Adwords is a system that Google had developed and produced to aid webmasters in marketing their brand, products and services. It is used to market affiliate sites by ads that appear when users search for key terms related to the product you are offering. The entire system is based on pay-per-click and shows up as a sponsored link.

By bidding for keywords or a series of key phrases, a webmaster can predict where his or her ads may appear. The cost will only add up as more users click on the ad as a result of the search on the search engine.

Although the thought of using AdWords can be daunting, its complexities can be learned rapidly. Reading forums of digital marketing websites will provide you with the fundamental knowledge of how to use this tool. If you prefer to learn from another person, you can quickly sign up for webinars that will teach you the ropes of using AdWords in exchange of a small fee.

Another way of successfully incorporating Adwords in your site with ease is to find a local SEO expert. Seeking the services of a famous business may provide you with the most comprehensive tools, but local specialists are typically less expensive and are more hands-on with their clients. There is no such thing as the best seo company, so shop around to find a good adwords advisor.

It is an option you can consider if you are truly serious about learning more regarding AdWord campaigns. Whatever option you choose, you will still need to set aside a budget and shell out money.

The question now is, why should you use Google Adwords? Below are some of the critical features of AdWords that might (or might not) convince you why this tool is essential.

Reaches Local Customers Reliably

One feature AdWords offer to their users is its location targeting option. This means if your website or business is operating locally, or your website has shipping restrictions, geo-targeting will help your site become more visible to potential customers close by.

This feature prevents you from wasting any advertising money on internet users who cannot get a hold of your products and services or who are not in your area. It can target countries, states, cities, regions and counties. It can also perform radius targeting wherein people within your distance can see your ads.

Follow Customers With Retargeting

You have experienced this. You visited a site, stayed there for quite some time, and left. Suddenly, you keep seeing their company ads on every website or even social media pages you are on.

This is what they call “retargeting”. If the user has visited your site, they acquire a cookie. It comes from a code that you have initially placed on the backend of your website which allows Google to track their searches.

Enables You To Measure Results

Tracking the stats of how well or poorly your site has performed is vital in predicting your business strategies. Google AdWords permits you to customize, measure and monitor all your campaigns using your dashboard.

These goals include website traffic, conversion and sales, return on investment and brand awareness. It also traces other valuable information such as the headline that had the best click-through rate, best-performing keywords and ads.

Apart from the highlighted benefits above, Google AdWords offers other features that you can utilize. Learning it all on your own will take a little bit of time. But once you know what to do, you will surely be able to handle your campaigns with a breeze.

How To Choose A Web Hosting Company For Your Business

web hosting serverIn today’s digital age, a website is a basic necessity for any business. Once it is up and running, it can become a streamlined destination and act as your virtual headquarters, information center and storefront. Whether you have created your own great website or had someone build it for you, a key element to your online success is choosing a great web hosting provider.

Selecting such a web hosting company may not be as easy as it seems. Since most web hosting suppliers advertise a 99.9% uptime, money back guarantee, and the first month of hosting free, it’s hard to determine which service is the best right away.

So how do you make sure that you choose the right web hosting service provider for your business? Below are three important features you need to look for.

Technical Support

Many business owners, especially those who chose to go the online route do not work on the typical 9 to 5 schedule.

For example, if you are working on your website at the wee hours of the night and you require some help with your digital certificate, you need a web hosting provider that offers technical support at any time of the day to provide you with the answers to your questions.

A 24/7 technical support availability is very important especially when you encounter unknown issues at your website. As someone whose spending time and money on their business, you don’t want to be left alone to deal with a problem that is not even your fault. To avoid such scenario, verify the web hosting provider’s tech-support response time.

Reliability

In the world of business, your website defines your business.

It can act as a portfolio for your brand, especially when you are meeting prospective clients for the first time. If you have a poor quality or slow loading website, this can damage your chances of doing businesses with potential clients, especially when your site is constantly down when they try to visit it.

In addition, if your website is actively marketing products and is acting as a storefront at the same time, you need the confidence that when a potential customer finds your business on the Web, they can easily access your website and place an order even if it is in the middle of the night. When your web hosting provider is constantly down, how much revenue can you afford to lose?

Whenever choosing a provider, investigate well this point and ask what their guarantees are. These are indicators of the provider’s reliable service.

Security

You have to make sure that the provider offers a security mechanism in place that is appropriate for protecting your business and online transactions. Web hosting is at times quite erratic due to the testing the providers conduct.

It is typical that the hosting provider conducts maintenance. These updates are performed to ensure that they continue to offer the best service. But sometimes, this can lead to the deletion of your website, and nobody really knows why until you ask them yourself. But a great provider must offer a backup service that can effectively restore your website in the event of a crisis such as this.

Another important security feature is SSLs. If you are running an ecommerce site, security needs to be established to protect the information and resources of your customers or clients. SSLs is an encrypted link that ensures that all data passed between the web server and browsers remain private and integral.

For additional protection, a provider that offers sitelock should be preferred. It is a cloud-based security tool that scans your site for vulnerabilities and malware. It can detect the threat and security risks encountered on your website.

You must find a web host that can support all the efforts that you want to apply now and plan to apply in the future. If not, you will find complications and problems that will only cost you more money and more time.