Many budding entrepreneurs and business moguls in the field of e-commerce are using Google Adwords. However, some people actually do not know what this tool is for.
Getting started with a campaign can be overwhelming, partially because Google AdWords itself is a tool used by many people using the internet. This means every wrong decision made can lead to wasted money.
To briefly explain, Google Adwords is a system that Google had developed and produced to aid webmasters in marketing their brand, products and services. It is used to market affiliate sites by ads that appear when users search for key terms related to the product you are offering. The entire system is based on pay-per-click and shows up as a sponsored link.
By bidding for keywords or a series of key phrases, a webmaster can predict where his or her ads may appear. The cost will only add up as more users click on the ad as a result of the search on the search engine.
Although the thought of using AdWords can be daunting, its complexities can be learned rapidly. Reading forums of digital marketing websites will provide you with the fundamental knowledge of how to use this tool. If you prefer to learn from another person, you can quickly sign up for webinars that will teach you the ropes of using AdWords in exchange of a small fee.
Another way of successfully incorporating Adwords in your site with ease is to find a local SEO expert. Seeking the services of a famous business may provide you with the most comprehensive tools, but local specialists are typically less expensive and are more hands-on with their clients. There is no such thing as the best seo company, so shop around to find a good adwords advisor.
It is an option you can consider if you are truly serious about learning more regarding AdWord campaigns. Whatever option you choose, you will still need to set aside a budget and shell out money.
The question now is, why should you use Google Adwords? Below are some of the critical features of AdWords that might (or might not) convince you why this tool is essential.
Reaches Local Customers Reliably
One feature AdWords offer to their users is its location targeting option. This means if your website or business is operating locally, or your website has shipping restrictions, geo-targeting will help your site become more visible to potential customers close by.
This feature prevents you from wasting any advertising money on internet users who cannot get a hold of your products and services or who are not in your area. It can target countries, states, cities, regions and counties. It can also perform radius targeting wherein people within your distance can see your ads.
Follow Customers With Retargeting
You have experienced this. You visited a site, stayed there for quite some time, and left. Suddenly, you keep seeing their company ads on every website or even social media pages you are on.
This is what they call “retargeting”. If the user has visited your site, they acquire a cookie. It comes from a code that you have initially placed on the backend of your website which allows Google to track their searches.
Enables You To Measure Results
Tracking the stats of how well or poorly your site has performed is vital in predicting your business strategies. Google AdWords permits you to customize, measure and monitor all your campaigns using your dashboard.
These goals include website traffic, conversion and sales, return on investment and brand awareness. It also traces other valuable information such as the headline that had the best click-through rate, best-performing keywords and ads.
Apart from the highlighted benefits above, Google AdWords offers other features that you can utilize. Learning it all on your own will take a little bit of time. But once you know what to do, you will surely be able to handle your campaigns with a breeze.